IP 101 – The Basics for Small Business
Join the eWomen Netowork and Graydon’s Stacy Cole for a discussion on the importance of copyright, trademark, and trade secrets for small- to medium-sized businesses.
Topics will include:
- The importance of thoughtful brand selection and protection, and policing your trademarks
- How to protect copyrights in your creative content, and how to avoid infringement
- Identifying your trade secrets and safeguarding them to add value